B&R Industrie-Elektronik GmbH

Automation/Mechatronics/Track/Planar /Robotics/Control Systems/Powertrain/Vision/Digital Twin/IoT


ABB's global center for machine and factory automation

B&R Industrial Automation GmbH is a manufacturer of automation technology and ABB's global center for machine and factory automation. B&R was founded in 1979 by Erwin Bernecker and Josef Rainer and is headquartered in Eggelsberg, Upper Austria.

B&R has been characterized by constant innovation and strong partnerships for over 40 years.

B&R offers a wide range of solutions for all types of packaging machines: from primary packaging to secondary packaging to final packaging. We respond to the individual requirements of our customers and support them in making their packaging systems more energy-efficient, more flexible and more productive. The best example of this is adaptive production. The technology offers the necessary flexibility to quickly cope with new requirements. This creates a clear competitive advantage for our customers.

Good to know:

"B&R offers the most comprehensive mechatronics portfolio, which includes not only traditional automation technology, but also flexible track systems, intelligent planar systems, and integrated robotics solutions. All of this serves to increase the adaptability and productivity of packaging machines to the highest level."


  • Software and automation
  • Service provider


  • Application specific software development
  • Control systems
  • Drive technology
  • Robotics
  • Sensors
  • Measuring technology
  • Industrial Image Processing
  • Network technology / connection technology
  • Softwareengineering
  • HMI-Software / MES-Software
  • IoT and industrial cloud solutions

Industries / References

Pharma, Cosmetics, Chemistry, Non-Food, Food, Consumer goods, Print and Paper


  1. Holistic automation solutions
  2. Mechatronic Technologies for Adaptive Machines
  3. Smart engineering and diagnostic tools with AI support
  4. Competence, support and partnership in all project phases
  5. Support and service in over 80 countries


B&R Industrie-Elektronik GmbH

Grüner Weg 6
61169 Friedberg

Key data

Managing Director: Markus Sandhöfner, (CEO: Jörg Theis)

Founded in:



Trade Fairs


Go back

Note: For the sake of readability, the simultaneous use
of female and male language is selected below.
All personal names apply equally to all genders.